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Will debut online and in stores.
September 14, 2021
By: Christine Esposito
Editor-in-Chief
Drunk Elephant will launch in all Ulta Beauty stores and online starting Sept. 26, 2021. Founded by Tiffany Masterson in 2013 with six products, Drunk Elephant has achieved cult status and grown to full range of products for face, hair, and body. The brand was acquired by Shiseido in 2019. The deal was valued at approximately $845 million. Masterson says the expansion into Ulta is dream come true. “We are delighted to welcome Drunk Elephant to the Ulta Beauty family,” not...
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